Washington State Farmers Market Association - a profesional association of Farmers Market Managers in Washington State

Fresh Bucks

Fresh Bucks Will Return With a Longer Season in Summer 2014!

What is Fresh Bucks?

Fresh Bucks provides consumers who receive SNAP benefits (Supplemental Nutrition Assistance Program, formerly known as “food stamps” and often referred to as “EBT”) with extra buying power. By matching up to $10 spent on each visit to one of the city’s 15 participating farmers markets and 2 farm stands, SNAP participants are able to purchase more produce from local farmers.  The project is a collaborative effort by the City of Seattle’s Office of Sustainability and Environment, the Washington State Farmers Market Association and Seattle’s farmers markets to expand access to healthy food for low-income shoppers at farmers markets.

The 2013 Fresh Bucks season is over, but stay tuned for updates on the 2014 Fresh Bucks season! Estimated season for 2014 is May-December.

For more information, or to find out how you can support Fresh Bucks, contact WSFMA Partnership Coordinator, Sophie Kauffman: freshbucks@wafarmersmarkets.com.

How it Works

During the Fresh Bucks season, participating markets will double the first $10 spent by a SNAP cardholder each market day. Fresh Bucks matches for fruit and vegetable purchases only.

Fresh Bucks - Go, Swipe, Double, Shop

  • GO: Find the Fresh Bucks sign at the Market’s Info Tent
  • SWIPE: your SNAP/EBT card and receive matching funds in Fresh Bucks currency
  • DOUBLE: Receive a dollar-for-dollar match up to $10 each market day
  • SHOP: Buy more fruits and vegetables

Once you receive your Fresh Bucks from the Market’s Info Tent, you may visit any vendor who sells fruit, vegetables, mushrooms, herbs, or vegetable starts to make your purchase. No change will be given for Fresh Bucks.

Why Fresh Bucks?

Breaking down food barriers while building a healthy economy

Cost is often cited as a key barrier to eating recommended quantities of fruits and vegetables. Fresh Bucks addresses the related issues of hunger and obesity by promoting healthy choices while reducing food insecurity:

  • Giving SNAP shoppers a bonus for using their benefits promotes shopping at farmers markets.
  • Fresh Bucks can only be used to purchase fresh fruits and vegetables, with dollars going directly to local farmers.
  • Consuming the recommended amounts of fruits and vegetables has been shown to reduce the risk of chronic diseases such as obesity, diabetes, and heart disease.
  • Reducing the risk of disease decreases healthcare costs, increases productivity, and gives youth a healthy start!
  • These positive outcomes bring more SNAP users to the markets, generating economic stimulus in the local community.

The USDA estimates that every dollar of SNAP food stamp benefits results in $1.79 in economic stimulus.

Participating Farmers Markets for the 2013 July 8-October 31 Season included:

T

City Hall – Tues, 10am-2pm; 4th Ave between James & Cherry

W

Pioneer Square – Wed, 10am-2pm; Occidental Ave S & S Washington St

Columbia City – Wed, 3pm-7pm; Edmunds St between 37th Ave & the Alley at 36th

Wallingford – Wed, 3:30pm-7pm; Meridian Park, corner of N 50th and Meridian Ave N

High Point Farm Stand - Wed, 4pm-7pm; 32nd Ave SW and SW Juneau St

Th

South Lake Union – Thurs, 10am-2pm; Terry Ave between Republican & Harrison

Lake City – Thurs, 2:30pm-7:30pm; NE 125th and 28th Ave NE

Queen Anne – Thurs, 3pm-7pm; Queen Anne Ave & West Crockett St

F

Phinney – Fri, 3pm-7pm; 67th and Phinney Ave N

Madrona – Fri, 3pm-7pm; Madrona Grocery Outlet, MLK & E Union St

NewHolly Farm Stand– Fri, 4pm-7pm; 42nd S & S Rockery

Weekend
Markets

Pike Place Market – Fri-Sun, 8am-4pm; Farmers Market

University District – Sat, 9am-2pm; University Way NE & NE 50th St

Magnolia – Sat, 10am-2pm; W McGraw St at 33rd Ave W

Ballard – Sun, 10am-3pm; Ballard Ave, between Vernon Pl & 22nd Ave

West Seattle – Sun, 10am-2pm; 4th Ave SW & SW Alaska St

Broadway – Sun, 11am-3pm; Broadway Ave E & E Pine St


Fresh Bucks Locations

 

Other Markets with Incentive Programs in 2013

In 2013, many other markets in Washington State offered or still offer incentive programs. To learn more, contact any of the following markets:

County

Market

Clark

Camas – Wed, 3pm-7pm - CLOSED FOR THE SEASON

Salmon Creek – Thurs, 3pm-7pm & Tues, 11am-3pm - CLOSED FOR THE SEASON

Vancouver – Sat, 9am-3pm & Sun, 10am-3pm - CLOSED FOR THE SEASON

Jefferson

Chimacum – Sun, 10am-3pm - CLOSED FOR THE SEASON

Pt. Townsend – Sat, 9am-2pm - CLOSED FOR THE SEASON

King

Shoreline – Sat, 10am-3pm - CLOSED FOR THE SEASON

Vashon Farmers Market – Sat, 10am - 2 pm - CLOSED FOR THE SEASON

Skagit

Anacortes – Sat, 9am-2pm, CLOSED FOR SEASON

Bow Little – Thurs, 1pm-6pm, CLOSED FOR SEASON

Mt. Vernon – Sat, 9am-1pm, CLOSED FOR SEASON

Sedro Woolley – Wed, 3pm-7pm, CLOSED FOR SEASON

Spokane

Millwood – Wed, 3pm-7pm - CLOSED FOR THE SEASON

South Perry – Thurs, 3pm-7pm - CLOSED FOR THE SEASON

Spokane – Sat, 8am-1pm - CLOSED FOR THE SEASON

Whatcom

Bellingham – Sat, 10am-3pm - see web for winter markets

 

The Story Behind Fresh Bucks

History

The City of Seattle, in partnership with the Neighborhood Farmers Market Alliance (NFMA), and with funding from JPMorgan Chase and The Seattle Foundations, launched a pilot Fresh Bucks Program in 2012 at seven Seattle farmers markets. The pilot was successful, providing increased purchasing power to 1500 low-income shoppers, demonstrating an 86% increase in SNAP transactions at participating markets, and increasing consumption of fresh fruits and vegetables. This initial success, combined with enthusiastic support from shoppers and the community, catalyzed an expansion of the program in 2013.

Clark County Public Health and Catholic Charities of Spokane both sponsored pilots at farmers markets in their communities that demonstrated similar outcomes. Click below for pilot evaluation reports:

Building upon the success of these pilots and other incentive programs around the country—the City of Seattle and WSFMA are working to develop the foundation for a sustaining program that connects a broad spectrum of partners across Washington State.

With continued funding from the City of Seattle, JPMorgan Chase, and the Seattle Foundation, Fresh Bucks ran a longer season in 2013, expanding from a two-month to a four-month program from July through October. The 2013 Fresh Bucks season operated at 15 Seattle farmers markets, represented by four different farmers market organizations, as well as two P-Patch Market Garden farm stands. High demand and availability of funding resulted in a two-month expansion that allowed the program to continue at four year-round markets during November and December 2013.

Distributing over $60,000 in Fresh Bucks during the planned July-October season in 2013, the program brought in a total of $151,000 in combined SNAP benefits and Fresh Bucks currency for local farmers.

The City of Seattle contracted with the University of Washington Center for Public Health Nutrition (UWCPHN) during the 2013 Fresh Bucks season to conduct data analysis and program evaluation for all Fresh Bucks locations. Click below for the UWCPHN program evaluation, as well as the WSFMA Fresh Bucks coordinator project report:

2012-2013 Fresh Bucks Pilot and Post-Pilot Impact

Impact at a Glance

2012

2013

Participating markets
7
17
Individuals impacted
1,500
2,600
Total $ to local farmers
$70,000
$151,000
Economic impact in local economy
$125,300
$270,290
New low-income farmers market shoppers
905
1144
Most visits by any one shopper
unavailable
72
Individuals who said they ate more fruits and vegetables because of Fresh Bucks
85%
90%
Individuals who said Fresh Bucks has made a difference in their families’ diets
81%
94%

Interested in Starting a Program Like Fresh Bucks?

During the 2013 season, WSFMA Fresh Bucks Coordinator, Sophie Kauffman, worked with markets all around the state to gather best practices and a knowledge bank, resulting in a toolkit for market managers, advocates, and board members to use for the creation of their own SNAP incentive programs. The toolkit is available on the WSFMA website here and the appendices can be found here.

Support

Many thanks to the organizations who provided funding for Fresh Bucks in 2013:

City of Seattle - Office of Sustainability & Environment
JPMorgan Chase Foundation
   
Seattle Foundation
   

 

For more information, contact Sophie Kauffman, Partnership Coordinator: freshbucks@wafarmersmarkets.com



Washington State
Farmers Market Association

WSFMA office location and mailing address:
93 Pike Street, Suite 316
Seattle, WA 98101

Phone: (206) 706-5198
info@wafarmersmarkets.com

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